The common thread that links Basil Zempilas and a cohort of other media players who’ve made the leap into politics.

This is a call out to a journalist for whom I hold immense respect.

How Rick Ardon and Susannah Carr taught me my first big lesson about how brands really work.

While some argue that newspapers, TV, and radio are on their last legs, the reality is more nuanced.

In the good old days of traditional media, legal action was a legitimate avenue of ensuring damaging news reports based on false information were corrected or taken down.

Imagine a cold winter’s morning when a convoy of tradies’ utes arrives at a building site.

It is probably one of the most challenging requests faced by PR practitioners – especially in the ever-shrinking media landscape in WA.

What can two young Aussie blokes walking out of a football stadium and the Princess of Wales teach us about how things work in the Court of Public Opinion?

Let’s discuss the category of advertising that I think is the equivalent of throwing wads of hundred-dollar bills into a cyclone.

The rapidly changing nature of public relations, communications and marketing.

Whether to use an influencer for promotion has increasingly become a big question for many marketing teams and business owners.

In the cutthroat world of commercial television, one quick thinking cameraman left Channel Seven Perth's competitors seething.

How buying cereal for my sport-mad son revealed the challenges of a well-intentioned marketing promotion.

Brand is all about emotional connection and building heartfelt relationships – often, it has absolutely nothing to do with intellect or overly sophisticated thinking.

How to assess the risk of social media criticism about your business.

Two words set the heart of every marketer racing: Going Viral.