JOURNAL
Insights and ramblings on strategic business communications and marketing from JLCA Director John Le Cras.
THE MILLION-DOLLAR QUESTION: CAN YOU COUNTER FAKE NEWS?
In the good old days of traditional media, legal action was a legitimate avenue of ensuring damaging news reports based on false information were corrected or taken down.
THE GREATEST MISTAKE IN SUCCESSFUL COMMUNICATIONS
Imagine a cold winter’s morning when a convoy of tradies’ utes arrives at a building site.