JOURNAL

Insights and ramblings on strategic business communications and marketing from JLCA Director John Le Cras.

John Le Cras 26/3/25 John Le Cras 26/3/25

THE THREE WORDS THAT MATTER MOST IN CRISIS COMMUNICATIONS

These three words could be your lifeline

John Le Cras 13/2/25 John Le Cras 13/2/25

PERTH'S WESTERN SUBURBS STIRLING HIGHWAY STRIP HAS A BIG LITTLE MARKETING SECRET

Highway speaks volumes to one of the fundamental rules of success in marketing

John Le Cras 22/1/25 John Le Cras 22/1/25

Politics 101: The inside story that shows why “looks” count in TV election debates

At some point, during the demolition of the original Channel Seven TV station in Dianella, a small wooden box must have been scooped up, thrown into a skip bin, and now rests in peace in landfill somewhere.

John Le Cras 13/11/24 John Le Cras 13/11/24

Why Basil Zempilas and media types have an edge in politics

The common thread that links Basil Zempilas and a cohort of other media players who’ve made the leap into politics.