What can two young Aussie blokes walking out of a football stadium and the Princess of Wales teach us about how things work in the Court of Public Opinion?

Let’s discuss the category of advertising that I think is the equivalent of throwing wads of hundred-dollar bills into a cyclone.

Whether to use an influencer for promotion has increasingly become a big question for many marketing teams and business owners.

How buying cereal for my sport-mad son revealed the challenges of a well-intentioned marketing promotion.

Brand is all about emotional connection and building heartfelt relationships – often, it has absolutely nothing to do with intellect or overly sophisticated thinking.