JOURNAL

Insights and ramblings on strategic business communications and marketing from JLCA Director John Le Cras.

John Le Cras 22/10/24 John Le Cras 22/10/24

ODE TO GEOF PARRY….SEVEN NEWS….

This is a call out to a journalist for whom I hold immense respect.

John Le Cras 9/10/24 John Le Cras 9/10/24

How Rick Ardon and Susannah Carr taught me my first big lesson about how brands really work.

John Le Cras 9/9/24 John Le Cras 9/9/24

While some argue that newspapers, TV, and radio are on their last legs, the reality is more nuanced.

John Le Cras 9/4/24 John Le Cras 9/4/24

It is probably one of the most challenging requests faced by PR practitioners – especially in the ever-shrinking media landscape in WA.