How Rick Ardon and Susannah Carr taught me my first big lesson about how brands really work.

While some argue that newspapers, TV, and radio are on their last legs, the reality is more nuanced.

In the good old days of traditional media, legal action was a legitimate avenue of ensuring damaging news reports based on false information were corrected or taken down.

It is probably one of the most challenging requests faced by PR practitioners – especially in the ever-shrinking media landscape in WA.

The rapidly changing nature of public relations, communications and marketing.

Whether to use an influencer for promotion has increasingly become a big question for many marketing teams and business owners.