JOURNAL
Insights and ramblings on strategic business communications and marketing from JLCA Director John Le Cras.
THE KEY PRINCIPLE BUSINESS LEADERS AND MARKETERS NEED TO REMEMBER WHEN YOUR BRAND IS UNDER SOCIAL MEDIA ATTACK
What can two young Aussie blokes walking out of a football stadium and the Princess of Wales teach us about how things work in the Court of Public Opinion?
WHY SO MUCH ADVERTISING IS A WASTE OF MONEY
Let’s discuss the category of advertising that I think is the equivalent of throwing wads of hundred-dollar bills into a cyclone.