DOES THE HUMBLE PRESS RELEASE STILL HAVE VALUE?
The press release can be a very powerful tool. While it does not come with a guarantee of coverage every time, by executing it well and following a few of our tips, you can certainly increase your chances considerably.
ASSESSING SOCIAL MEDIA RISK
While there is good reason to be mindful of the potential for the rantings of an individual on a platform like Facebook to light the fire of public scandal, we will always urge caution to avoid an over-reaction.
WHAT MATTERS MOST IN A CRISIS
When a crisis happens it can be extremely testing but it’s important to remember that clear and well considered communication with your stakeholders is the key to navigating a crisis response.
WHAT WEST AUSSIE MARKETERS CAN LEARN FROM FAT CAT
There once was a night when one forgetful videotape operator almost melted down the phone network across Tuart Hill and the northern suburbs of Perth, and it was all thanks to something that had become somewhat of a household institution.
THE BEST AMBUSH MARKETING WA HAS EVER SEEN
Who knew that a few ‘cleverly gifted’ branded t-shirts could be the best example of ambush marketing that WA has ever seen? Well for one smart TV cameraman, this was honestly the best marketing coup ever pulled off – well played Bob!
MARKETING LESSON FROM A CEREAL BOX
I was recently pressured into buying an extra-large box of a particular cereal when shopping with my sports-loving son because the box featured his favourite sport with the promise that he could win prizes related to this sport. So what marketing lesson did I learn from this box of cereal?
OUCH – DEALING WITH NEGATIVE REVIEWS
Receiving a negative review when you put so much hard work into your, or your client’s, business can be soul destroying but a negative review doesn’t have to spell the end of the world. We have a few helpful do’s and don’ts for dealing with negative reviews on Facebook or Google.
There are two words that set the heart of every marketer racing: Going Viral. When a piece of content becomes a must-see for tens of thousands or even millions of people. Let’s be honest, it is a rare occurrence for most brands but there are some common factors that make it more likely. So, what’s the secret for making a video go viral?