I was recently pressured into buying an extra-large box of a particular cereal when shopping with my sports-loving son because the box featured his favourite sport with the promise that he could win prizes related to this sport. So what marketing lesson did I learn from this box of cereal?
Receiving a negative review when you put so much hard work into your, or your client’s, business can be soul destroying but a negative review doesn’t have to spell the end of the world. We have a few helpful do’s and don’ts for dealing with negative reviews on Facebook or Google.
There are two words that set the heart of every marketer racing: Going Viral. When a piece of content becomes a must-see for tens of thousands or even millions of people. Let’s be honest, it is a rare occurrence for most brands but there are some common factors that make it more likely. So, what’s the secret for making a video go viral?