GOING VIRAL

GOING VIRAL

There are two words that set the heart of every marketer racing: Going Viral.  When a piece of content becomes a must-see  for tens of thousands or even millions of people. Let’s be honest, it is a rare occurrence for most brands but there are some common factors that...
OUCH – DEALING WITH NEGATIVE REVIEWS

OUCH – DEALING WITH NEGATIVE REVIEWS

Whether its your own business or you’re the marketer and appointed guardian of the brand – finding yourself on the receiving end of negative reviews can sting.  You work tirelessly to keep customers feeling warm and fuzzy towards your brand and, with just a few taps,...
MARKETING LESSON FROM A CEREAL BOX

MARKETING LESSON FROM A CEREAL BOX

Without naming brand names, I was recently pressured into buying an extra large box of a particular cereal when shopping with my 8 year old son. His favourite sport, and the promise of prizes related to said sport, was plastered all over the box – which only dawned on...