by Tara Mulholland | Jan 14, 2022 | Marketing
There are two words that set the heart of every marketer racing: Going Viral. When a piece of content becomes a must-see for tens of thousands or even millions of people. Let’s be honest, it is a rare occurrence for most brands but there are some common factors that...
by Tara Mulholland | Dec 7, 2021 | Marketing
Whether its your own business or you’re the marketer and appointed guardian of the brand – finding yourself on the receiving end of negative reviews can sting. You work tirelessly to keep customers feeling warm and fuzzy towards your brand and, with just a few taps,...
by Tara Mulholland | Nov 18, 2021 | Marketing
Without naming brand names, I was recently pressured into buying an extra large box of a particular cereal when shopping with my 8 year old son. His favourite sport, and the promise of prizes related to said sport, was plastered all over the box – which only dawned on...
