by John Le Cras | Nov 8, 2021 | Marketing
As you are probably well aware, commercial television is a cut-throat industry where any opportunity to get the better of your rivals is viewed as par for the course. It was in this context that I was thinking the other day about the best piece of so-called “ambush...
by John Le Cras | Oct 13, 2021 | Marketing
There once was a night when one forgetful videotape operator almost melted down the phone network across Tuart Hill and the northern suburbs of Perth, and it was all thanks to something that had become somewhat of a household institution. It still happens today, but I...
by John Le Cras | Sep 3, 2021 | Crisis Communications
The conventional wisdom around handling a crisis that is likely to result in negative publicity, is to focus on how you will deal with the media. Sadly, in my view, that is often what PR consultants providing crisis communications advice will do. Above all else they...
by John Le Cras | Sep 1, 2021 | Social Media
Fake vs. Firestorm: How to assess the risk of critical Facebook posts about your company As a cadet journalist on a provincial newspaper back in the 1980s, I quickly worked out that my main reason for existence was to pick up those jobs that the more senior reporters...
by John Le Cras | Aug 31, 2021 | Media Relations
In an era where digital channels are often seen as the key to getting your message out effectively, the humble media release can easily be seen as old-fashioned and past its use by date. In fact, the very opposite is true – there’s arguably never been a better time to...
