THE BEST AMBUSH MARKETING WA HAS EVER SEEN

THE BEST AMBUSH MARKETING WA HAS EVER SEEN

As you are probably well aware, commercial television is a cut-throat industry where any opportunity to get the better of your rivals is viewed as par for the course. It was in this context that I was thinking the other day about the best piece of so-called “ambush...
WHAT WEST AUSSIE MARKETERS CAN LEARN FROM FAT CAT

WHAT WEST AUSSIE MARKETERS CAN LEARN FROM FAT CAT

There once was a night when one forgetful videotape operator almost melted down the phone network across Tuart Hill and the northern suburbs of Perth, and it was all thanks to something that had become somewhat of a household institution. It still happens today, but I...
WHAT MATTERS MOST IN A CRISIS

WHAT MATTERS MOST IN A CRISIS

The conventional wisdom around handling a crisis that is likely to result in negative publicity, is to focus on how you will deal with the media.  Sadly, in my view, that is often what PR consultants providing crisis communications advice will do. Above all else they...
ASSESSING SOCIAL MEDIA RISK

ASSESSING SOCIAL MEDIA RISK

Fake vs. Firestorm: How to assess the risk of critical Facebook posts about your company As a cadet journalist on a provincial newspaper back in the 1980s, I quickly worked out that my main reason for existence was to pick up those jobs that the more senior reporters...